The lead-up to this year’s Spring Fling festival in North Melbourne posed unusual logistical requirements for the event major sponsor Citywide, as humble skip bins were transformed into an eye-catching pop-up urban forest, complete with native plants provided by Citywide and delivered on site to the North Melbourne festival.
Aligning with the theme Urban Village, the ‘pop-up urban forest’ transformed three waste recepticals into a charming native plant display for the revellers of the festival to enjoy. H2Pods, an innovative Citywide invention to deliver water to vulnerable trees and plants, were utilised as comfortable seating for attendees to relax on and unwind. Open Space tree-planter, Glen Ford, was also on-site to discuss the native vegetation and Citywide innovations to the general public and share the knowledge.
In its 36th year, Spring Fling is run on a voluntary basis through The Centre, a neighbourhood house located in North Melbourne offering vocational training – a sort-of ‘mini TAFE’ offering diverse courses to stimulate the mind and allow people in the local community the opportunity to skill-up and re-enter the work force.
Michael Halls, the Director at The Centre, was delighted with the new concept for the festival,
“I want to congratulate Citywide for sponsoring such a unique idea as this pop-up urban forest. We haven’t used this space before and from all reports I’ve heard, it’s getting a lot of coverage. We hope to extend on this idea for our future events.” He said.
In 2012 the festival attracted 15,000 people with 120 stalls and over 100 volunteers assisting to stage the event. This year, the festival site expanded to include an underutilised green patch at the end of Errol Street, which is where the pop-up forest was located. This new space also included an impressive architectural sound booth provided by Büro Architects, a human-sized sustainability Snakes and Ladders game and a second music stage, showcasing local talent. A successful day with plenty of sunshine, it was estimated that over 20,000 people attended to welcome in the Spring.
Citywide has previously sponsored the event through providing traffic management, so it was certainly an interesting ‘cross-divisional’ experiment this year, and we hope to keep developing innovative ideas for future events.
View the photo gallery from Spring Fling 2013.