‘Hearts are made for more than loving’ this Valentine’s Day, as the Australian Heart Foundation launches a campaign to raise awareness for heart disease through a visual display of large-scale wooden hearts at prominent locations around Australia with the help of Citywide staff.
The public are encouraged to donate by pinning a golden locket with a hand-written message to the structures, which gives one a chance to stop and think about one’s health and how it affects the ones they love.
Landing in Melbourne just in time for the ‘day of love’, the display was erected through the donated time and borrowed resources of the Citywide Melbourne Infrastructure team and designed and constructed by local artist, Tony Gueli.
Citywide’s Elena Macaulay, Infrastructure Division’s Business Unit Manager, was approached by the Foundation to assess whether the structures and lockets could be transported to three separate locations within Melbourne, including Swanston Street, Queensbury Bridge and finishing up at Federation Square throughout the campaign.
“It’s the first time we’ve officially been approached by a charity to assist in a transportation of such large displays, and we are more than happy to help out where we can.” she says.
“We have the existing resources we can easily deploy for these kinds of projects with minimal cost to the business but at the same time, creating a fantastic impact to raise awareness about a serious health issue” she says.
Transporting the various items took some creative thinking and last minute preparations as the team of four installed the first display.
“The initial dimensions were far smaller than what was presented. I think the artist got quite excited and wanted to make it a very big heart. We managed to install it with little troubles” she says.
Too many Australians have ‘broken hearts’ with 1.4 million of us are living with heart disease, remaining the number one killer of Australian men and women.
The ‘Hearts are made for more than loving’ campaign not only encourages thinking about the state of your own human engine, but to also think about those around you who would be affected should you fall victim to the disease.
“We do have a mature workforce, so I think our involvement with the Heart Foundation is a positive step towards creating awareness amongst our staff. Plus, it’s a lovely team building exercise for everyone as they get involved in a great cause and give back to the community.” says Helena.
The Heart Foundation saves lives and improves health through funding world-class cardiovascular research, guidelines for health professionals, informing the public and assisting people with cardiovascular disease.
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