MELBOURNE put on a spectacular show as the city lit up for the annual White Night festival. White Night Melbourne is one of Australia’s most celebrated cultural events. Just under half a million people took a shine to the event with organisers hailing it a resounding success.
Citywide’s Traffic and Events team, for the third year in a row, were selected to manage the traffic at the event; responsible for ensuring thousands of patrons were able to easily and safely navigate between the various light shows, exhibitions and performances.
Organisers praised event personnel who worked tirelessly to make the dusk to dawn festival enjoyable for attendees.
From 3pm on Saturday right through to 10 am on Sunday morning, traffic was diverted away from the city with road closures along popular strips including St Kilda Road through to La Trobe Street.
Traffic and Events Manager Penny Pananis said she has received positive feedback from organisers who were pleased the event ran smoothly.
“We are very happy to be part of this epic event and showcase our capabilities in handling large crowds effectively,” Penny said.
“60 team members worked collectively across the weekend to make the event a success. They swiftly directed foot traffic to safe routes away from cars and ensured the community were aware of road closures. Communication was crucial, not only with the public but as a team.”
Penny said planning for an event of this size begins months in advance and centres around consultation with event organisers to establish the best way to manage the high mass of patrons.
“We had a very good understanding of what was required of us so it was easy to formulate a comprehensive plan,” Penny said.
“It really allowed us to be responsive, and to be prepared for anything that came up at the last minute. Our team have extensive experience and capabilities to support large events such as White Night and New Year’s Eve celebrations. That is the reason why our clients come to us with confidence, knowing that we can tailor our service to meet their expectations.”
“Melburnians and tourists got to see the city bathed in lights and we were excited to have been a part of making that happen,” Penny said.
For more information on our traffic and events capabilities speak to the team today.